10 months ago
Posting Date Oct 25, 2018
Job Number 18002ZRY
Job Category Sales and Marketing
Location The Westbury Mayfair, a Luxury Collection Hotel, London, London, Greater London VIEW ON MAP
Brand The Luxury Collection
Position Type Management
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Thank you for your interest in this position. It is a job opportunity with one of Marriott International’s franchisees.
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Additional Information: This hotel is owned and operated by an independent franchisee, The Westbury Hotel Limited. The franchisee controls all aspects of the hotel’s employment policies and practices, including the selection and hiring process. If you accept a position at this hotel you will be employed by a franchisee and not by Marriott International.
Job Description :
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The Westbury Mayfair, A Luxury Collection Hotel was founded
in 1927 and is situated in the heart of Mayfair, features 225 guest rooms and
suites, all elegantly furnished and newly redesigned by Alex Kravetz Designs.
Guests will enjoy a unique culinary experience at Alyn Williams at The
Westbury, the hotel Michelin-starred restaurant, or experience exquisite
Japanese cuisine in the intimate Tsukiji Sushi Restaurant. Under the same roof
is the multi-award-winning Polo Bar. The
hotel also features two meeting rooms and and a fitness centre.
The Director of Sales and Marketing is the leader of the
sales and marketing strategy for the hotel. This role leverages a deep unstinting
of the marketing and sales channels that drive business in order to maximize
property sales from an occupancy, market share, profit, customer engagement,
and overall best stay experience for our guests. This leader should have
in-depth understanding of proactive and reactive sales strategy, and take
initiative to create programs that maximize sales in relevant channels. The
Director of Sales and Marketing monitors property participation in and yield
from sales channels (e.g., Property Sales, Marriott.com, Online Travel
Agencies, and other Intermediaries) and develops strong working relationships
to proactively position and market the property.
The Director of Sales and Marketing provides oversight to
marketing and communication resources for the hotel, and is chiefly responsible
for planning, building, and enabling their team to execute on its brand(s)
marketing strategy. This leader takes care to ensure his/her team effectively
promotes the hotel in traditional, online, and PR channels. This role serves as
a key point of connectivity for the global sales strategy and the global brand
marketing and ecommerce strategies; balancing the execution of these plans in a
way that drives profit for the owners and awareness for the brand.
Education and Experience
A degree from an accredited university in Business
Administration, Marketing, Hotel and Restaurant Management, or related master’s
degree; 5 years’ experience in the sales and marketing or related professional
in supervising a team
Lodging sales experience
Hotel industry work experience, demonstrating progressive
career growth and a pattern of exceptional performance
Marketing, communications, public relations, and/or digital
marketing experience strongly preferred
CORE WORK ACTIVITIES
* Strategic Sales Leadership
* Evaluates the
property participation in the various sales channels (e.g., Property Sales,
Marriott.com, Online Travel Agencies, and other Intermediaries, Group Sales
within the Sales Office) and develops strong working relationships to
proactively position and market the property.
* Manages the property's reactive and proactive
* Sets sales goals
at the property level, hold teams accountable for achieving them, and supports
the administration of incentive plans to reward performance.
* Executes the
sales strategy in order to meet individual booking goals for both self and
* Uses customer insights in evaluating the market
and economic trends that may lead to changes in sales strategy to meet or
exceed customer expectations.
* Reviews the
Strategic Alignment Review (STAR) report, competitive shopping reports and uses
other resources to maintain an awareness of the hotel market position.
* Researches competitor sales team strategies to
identify ways to grow occupancy, RevPAR, market share, and drive a healthy mix
of sales through digital and voice channels.
* Attends sales
strategy meetings to provide input on an overall sales strategy.
and supports participation and account deployment with Global Sales teams.
* Serves as the sales contact for the General
Manager, property leadership team, Group Sales and, customers, and owners.
* Serves as
hotel authority on sales processes and sales contracts.
* Participates in sales calls with members of the
Sales and Marketing team to acquire new business and/or close on business.
* Executes and supports the operational aspects of
business booked (e.g., generating proposal, writing contract, customer correspondence).
* Implements a seamless turnover from sales to
operations and back to sales while consistently delivering high level of
the effective resolution of guest issues that arise as a result of the sales
process by creating mechanisms to channel issues to property leadership and/or
other appropriate stakeholders.
* Maintains successful performance by increasing
revenues, controlling expenses and providing a return on investment for the
owner and Marriott International.
* Aligns property-level efforts with the overall
Regional and Corporate Marketing strategy.
* Oversees the creation and execution of marketing
communication campaigns to drive property business.
innovative marketing ideas and develops deployment strategies to continue to
grow market share and online bookings/business.
* Interfaces with regional marketing
communications for regional and national promotions pull through.
* Manages the marketing budget to enable
development of property specific campaigns,
Promotions and collateral to drive revenue
and meet property objectives.
* Develops an integrates digital and traditional
plans for all direct consumer contact (e.g, mailing; emailing) activities.
* Manages property social media content for local
* Communication and PR Activities
* Identifies public relations opportunities and
coordinates activities to augment the overall marketing communication strategy.
* Supports the General Manager by supporting the
coordination of crisis communications.
* Develops strong community and public relations
by maintaining property participation in local, regional and national
tradeshows and client events.
* Building Successful Relationships
* Develops strong partnerships with local
organizations to further increase brand awareness.
* Develops and manages internal key stakeholder
relationships across sales, marketing, digital, and operations organization.
* Builds strong property relationships with the
top Online Travel Agency (OTA) accounts for the hotel.
* Executes exemplary customer service to drive
customer satisfaction and loyalty by assisting the customer and monitoring
their satisfaction before and during their program/event.
understanding of the hotel primary target customer and service expectations.
General Leadership Activities
* Functions as the leader of the property Sales
and Marketing department and provides day to day leadership to associates to
achieve property sales and marketing objectives.
* Partners with leaders of revenue generating
departments in developing effective revenue strategies and setting aggressive
goals that will drive the property's financial performance.
* Verifies Sales and Marketing team understands
and is leveraging Marriott International (MI) demand engines to full potential.
with Human Resources to attract, develop and retain the right talent to support
the strategic priorities of the market.
effective structures, processes, jobs and performance management systems are in
* Sets goals and expectations for direct reports
using the Leadership Performance Process (LPP), aligns performance and rewards,
addresses performance issues and holds staff accountable for successful
* Maintains an active list of the competition best
sales and marketing people and executes a recruitment and acquisition plan with
* Works with HR to anticipate future talent needs
based on business growth plans.
* Identifies, trains and mentors Sales and
Marketing associates; utilizes all available on the job training tools for
* Transfers functional knowledge and develops
sales & marketing knowledge of different discipline managers.
* Executes and supports Marriott Customer Service
Standards and hotel Brand Standards.
* Marriott International is an equal opportunity
employer committed to hiring a diverse workforce and sustaining an inclusive
culture. Marriott International does not discriminate on the basis of
disability, veteran status or any other basis protected under federal, state or
This company is an equal opportunity employer.