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27 days ago
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Area Director of Communications


Rosewood Hotels
Location: UK
Job type: Permanent
Sector: Business and Administration
Category: General Manager Jobs
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The Area Director of Communications will be responsible for spearheading strategic direction, initiatives, planning, coordination and management of Rosewood Baha Mar’s integrated marketing, public relations and communications, as well as assisting with Area support for Rosewood Bermuda, Little Dix Bay, and Le Guanahani. Reporting directly to the Director of Sales & Marketing, with a dotted line to the Corporate Director of Brand Communications, they will create and communicate the hotel’s messages and ensure overall continuity of hotel brand consistency and image.

Essential Duties and Responsibilities

* Responsible for creating, implementing and measuring the success of:

* a comprehensive marketing, communications and public relations program that will enhance the hotel’s image and position within the marketplace and the general public, and facilitate internal and external communications; and,

* all hotel marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.

* Ensure articulation of the hotel’s desired image and position, assure consistent communication of image and position throughout the hotel, and assure communication of image and position to all constituencies, both internal and external.

* Coordinate media interest in the hotel and ensure regular contact with target media and appropriate response to media requests.

* Act as the hotel’s representative with the media, Baha Mar Communications and affiliate PR agencies

* To be responsible for editorial direction, design, production and distribution of all Organization publications

* Coordinate the appearance of all hotel print and electronic materials such as letterhead, use of logo, brochures, etc. to be “on brand”

* Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the DOSM

* Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance

* Keep informed of developments in the fields of marketing, communications and public relations, and the specific business of the hotel and use this information to help the hotel operate with initiative and innovation.

* Ensure that the hotel regularly conducts relevant market research and coordinate and oversee this activity and to monitor trends.

* Help make sure that the hotel’s philosophy, mission and vision are pertinent and practiced throughout the hotel.

Area Responsibilities - Rosewood Bermuda, Little Dix Bay, and Le Guanahani: Provide strategic direction and support for the hotels’ communications teams, including the development of their annual PR plans and ensuring the implementation of corporate branded programs and initiatives.

* Act as a brand guardian to ensure all communications adhere to brand guidelines for brand consistency and integrity on a property level.

* Assist with hotel property photo shoots for marketing, public relations and social media purposes to ensure the brand guidelines are followed and achieved.

Standard Responsibilities

* Comply and adhere to the Rosewood company policies.

* Take on other tasks in addition of the ones stated, in a reasonable framework.

* Be a “brand ambassador” at all times and ensure brand integrity and clarity are always maintained.

* Model the company’s culture, vision, mission and core values at all times.

* Takes a proactive approach to management of the department, anticipating potential opportunities.

* To actively promote the services and facilities available to guests within the hotel and other Rosewood Hotels, maximizing revenue from other outlets (e.g. car transfers, mobile phone rental, telephones, valet services, spa and Food & Beverage facilities, etc.)

* To assist in the formation of the annual department budget, and to monitor it throughout the year, reporting reasons for all variances of actual versus budget and recommending and implementing appropriate actions.

* Ensure an efficient and well organized department, ensuring all associates are well trained and highly motivated.

* To maintain accurate departmental records with respect to employee and training issues, associate development issues and departmental communication issues.

* To create and update full operating manuals with respect to responsibilities of each position and minimum standards to be achieved and to ensure their effective utilization.

* Consistently meet’s the expectations and requirements of internal and external guests.

* Obtain first-hand guest information and use it for improvements in products and services.

* Acts with guests in mind; establishes and maintains effective relationships with guests and gains their trust and respect.

* Maintain effective communication within the department and ensure that the department manager is kept well informed of any problems/queries that have arisen.

* To liaise with other departments to ensure good communication and offer support.

* To attend to any guest comments brought to their attention either directly or through the Front Office Managers, Managing Director or other Executive Committee Member or Head of Department and to deal with these efficiently and courteously.

* To conduct selection interviews alongside the Human Resources Team for potential new associates as and when required

* To carry out job chats, performance appraisals and reviews for all relevant associates on a regular basis ensuring that the hotel’s succession planning is upheld

* To maintain discipline within the department and conduct disciplinary and grievance interviews with all relevant associates and as and when required with the Human Resources Department.

* To be responsible for the welfare and motivation of associates making use of the information obtained through the annual associate Surveys, appraisals and frequent job chats.
The Area Director of Communications will be responsible for spearheading strategic direction, initiatives, planning, coordination and management of Rosewood Baha Mar’s integrated marketing, public relations and communications, as well as assisting with Area support for Rosewood Bermuda, Little Dix Bay, and Le Guanahani. Reporting directly to the Director of Sales & Marketing, with a dotted line to the Corporate Director of Brand Communications, they will create and communicate the hotel’s messages and ensure overall continuity of hotel brand consistency and image.

Essential Duties and Responsibilities

* Responsible for creating, implementing and measuring the success of:

* a comprehensive marketing, communications and public relations program that will enhance the hotel’s image and position within the marketplace and the general public, and facilitate internal and external communications; and,

* all hotel marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.

* Ensure articulation of the hotel’s desired image and position, assure consistent communication of image and position throughout the hotel, and assure communication of image and position to all constituencies, both internal and external.

* Coordinate media interest in the hotel and ensure regular contact with target media and appropriate response to media requests.

* Act as the hotel’s representative with the media, Baha Mar Communications and affiliate PR agencies

* To be responsible for editorial direction, design, production and distribution of all Organization publications

* Coordinate the appearance of all hotel print and electronic materials such as letterhead, use of logo, brochures, etc. to be “on brand”

* Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the DOSM

* Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance

* Keep informed of developments in the fields of marketing, communications and public relations, and the specific business of the hotel and use this information to help the hotel operate with initiative and innovation.

* Ensure that the hotel regularly conducts relevant market research and coordinate and oversee this activity and to monitor trends.

* Help make sure that the hotel’s philosophy, mission and vision are pertinent and practiced throughout the hotel.

Area Responsibilities - Rosewood Bermuda, Little Dix Bay, and Le Guanahani: Provide strategic direction and support for the hotels’ communications teams, including the development of their annual PR plans and ensuring the implementation of corporate branded programs and initiatives.

* Act as a brand guardian to ensure all communications adhere to brand guidelines for brand consistency and integrity on a property level.

* Assist with hotel property photo shoots for marketing, public relations and social media purposes to ensure the brand guidelines are followed and achieved.

Standard Responsibilities

* Comply and adhere to the Rosewood company policies.

* Take on other tasks in addition of the ones stated, in a reasonable framework.

* Be a “brand ambassador” at all times and ensure brand integrity and clarity are always maintained.

* Model the company’s culture, vision, mission and core values at all times.

* Takes a proactive approach to management of the department, anticipating potential opportunities.

* To actively promote the services and facilities available to guests within the hotel and other Rosewood Hotels, maximizing revenue from other outlets (e.g. car transfers, mobile phone rental, telephones, valet services, spa and Food & Beverage facilities, etc.)

* To assist in the formation of the annual department budget, and to monitor it throughout the year, reporting reasons for all variances of actual versus budget and recommending and implementing appropriate actions.

* Ensure an efficient and well organized department, ensuring all associates are well trained and highly motivated.

* To maintain accurate departmental records with respect to employee and training issues, associate development issues and departmental communication issues.

* To create and update full operating manuals with respect to responsibilities of each position and minimum standards to be achieved and to ensure their effective utilization.

* Consistently meet’s the expectations and requirements of internal and external guests.

* Obtain first-hand guest information and use it for improvements in products and services.

* Acts with guests in mind; establishes and maintains effective relationships with guests and gains their trust and respect.

* Maintain effective communication within the department and ensure that the department manager is kept well informed of any problems/queries that have arisen.

* To liaise with other departments to ensure good communication and offer support.

* To attend to any guest comments brought to their attention either directly or through the Front Office Managers, Managing Director or other Executive Committee Member or Head of Department and to deal with these efficiently and courteously.

* To conduct selection interviews alongside the Human Resources Team for potential new associates as and when required

* To carry out job chats, performance appraisals and reviews for all relevant associates on a regular basis ensuring that the hotel’s succession planning is upheld

* To maintain discipline within the department and conduct disciplinary and grievance interviews with all relevant associates and as and when required with the Human Resources Department.

* To be responsible for the welfare and motivation of associates making use of the information obtained through the annual associate Surveys, appraisals and frequent job chats.
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